Over the past few years websites in general have included large amounts of content with some including high quality graphics, photos and video. The mobile versions of a website need to be streamlined for obvious reasons…such as screen resolution and download speeds. Yet the mobile version of your website can be quite effective if you prioritize the information. Decide what is essential and get rid of the fluff. Determine why an individual is visiting and what they will be interested in. The reason a user is going to your website through a mobile device is most likely different than a user visiting from a standard computer. Mobile users may be riding in a car, waiting in a line while shopping or sitting at a doctor’s office.So, scale your content and target your audience…less is more!
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